Content template
Content Calendar
Plan topics, owners, draft dates, and publishing status across a basic editorial pipeline.
What this template includes
- Publish Date
- Channel
- Topic
- Owner
- Draft Due
- Status
- Notes
Best used for
This template is designed for newsletter teams, blog editors, social media planners. It stays deliberately compact so you can adapt it to a live workflow without first removing a dozen decorative columns.
How to set it up
- Choose the channels you will actually publish on this month before adding topics.
- Write each topic as a reader problem, not just a broad theme.
- Add draft due dates before publish dates so review time is visible.
Recommended workflow
Plan four weeks at a time, then review the calendar every Friday.
Move pieces through Drafting, Review, Approved, Scheduled, and Published.
Keep notes short and practical: angle, required link, source, or publishing constraint.
Ways to customize it
- Add Search Intent when the calendar supports blog or resource content.
- Add Asset Needed when posts require screenshots, templates, or short videos.
- Add Repurpose Into if one guide can become a newsletter, checklist, or social post.
Common mistakes to avoid
- Planning a full year before proving a weekly publishing rhythm.
- Using vague topics that do not explain the reader's task.
- Skipping review time and then publishing rushed content.
Template FAQ
What should I do before using this template with a team?
Duplicate the file, rename the working copy, add owners, and check that the editable columns match your actual workflow.
Can I add formulas or automations?
Yes, but add them after the manual workflow is clear. Simple templates are easier to audit, explain, and repair.
Why are these templates intentionally simple?
Most small teams need a shared record first. Extra dashboards and formulas can be added later when the process has proven useful.